About us
True Blue Beef was established in order to provide our high quality beef to the broader market.
True Blue Beef’s unique business structure allows us to tailor our beef to any particular customer’s preferences. We operate a flexible and reliable supply chain to satisfy each customer’s needs. This makes us uniquely qualified and resourced to cater to customers requiring a broad array of breeds, sex and genetics. Further, we also offer customised products, packing and shipping.
Family owned and committed to core values that have made us a trusted breeder of quality beef to both Domestic and International markets, True Blue Beef is your partner in consistent, authentic beef solutions.
Our Origins
Our family’s roots in the agricultural industry trace back six generations and over 165 years, all the way back to our ancestors who first immigrated from Belfast, Ireland to colonial New South Wales, Australia in 1842. This was an exciting place and an exciting period in the early history of our great nation. Rich farming land was developed to feed the rapidly expanding Australian population and our ancestors sought to share in the prosperity of this emerging industry.
Our family kept pace with the burgeoning farming activities within the new region into the 20th century. This was achieved by adopting malleable and inventive farming solutions for common barriers in Australian agriculture, such as extreme temperatures, variable rain patterns and a constant threat of fires.
We continually grow and evolve our farming endeavours, including through our latest property in the Goulburn Valley, Victoria, where we source and supply premium, angus, wagyu and British breeds of beef to Australian and international beef markets.